Press Release...

How do we create a great press release that will draw in targeted traffic? For good examples, read and learn from model press releases that will usually appear on the first page when you do a search using: "Your Keyword" + "Press Release"

It is a little different when you compare it to writing articles. It is mainly used to announce or broadcast events, benefits and any issue pertaining to a business. You’ll do well to keep it formal and attend to your language use... spelling, punctuation and grammar. Restrain yourself if you feel poetic or extra-technical =)

Press release standards could be quite strict. Find out what you can or cannot write. Study the role models like a good student would and you should be fine. Your PR should be short (about 300 to 400 words) and to the point. Do not over-elaborate. Just list out your points clearly.

Imagine you're Clark Kent and be professional, diplomatic and journalistic. Now, if writing a press release isn't your forte, outsource it and pay the person well. You might want to contact the editorial board/department of the press release site to see if your Clark Kent were able to meet their judging criteria. This can save you time and money in the long run.

Press releasing is a solid way to get your opportunity out to the masses. Paying for this kind of marketing is highly recommended. Use the upgrade options to send out your press release if you want to target and reach a bigger audience.

Free submissions do have their limitations although they can also work. If you're looking for significant growth, pay for it. Your return on investment is good using press release. Paying for editing qualifies your press release for more heavy duty distribution to the major portals etc. and does make a difference in search engine ranking. So, pay and broadcast your way to riches!

Now, publishing articles, as we know, are a great way to reach your target market... and know this: Press releasing can be a great way to push up your articles' ranking in the search engines with just a simple linkup to your favourite article!

Press releases somehow rank better than articles with the search engines, Google in particular. They are often spydered as content sources for feeds syndication etc. Thus, linking a site or a blog or an article post in your press releases is a great way to rank it up as well!

Here are some Press Release submission sites:
http://www.24-7pressrelease.com/
http://www.ereleases.com/
http://www.ezinearticles.com/
http://www.free-press-release.com/
http://www.press.arrivenet.com/
http://www.prweb.com/
http://www.prwebdirect.com/
http://www.prfree.com/
http://www.webwire.com/

Last but not least, get Press Equalizer and send press releases to over 20 PR companies in about 10 minutes. This is highly recommended =)

Feel free to comment and add to this list =) Thanks!

Article Marketing or The Bum Marketing Method

If you're in a rush... Check this out first:

http://HomelySuccess.com/articlemarketing

Article Marketing also known as The Bum Marketing Method works very well to generate free targeted web traffic and make you money when people click on your affiliate links found within the author's resource box... even though it's the old horse. This is the secret of many gurus, and personally, after trying article marketing out for a few months, I would say that the traffic produced is free and really targeted.

I personally enjoy writing my own articles. It's a most pleasurable experience. However, I know that many people shun from this because it seems like an uphill task to generate relevant and good content.

Well, some will outsource this task looking for writers from places like http://need-an-article.com and post it to places like http://www.ezinearticles.com, http://ideamarketers.com/, http://www.articlecity.com/ and http://www.goarticles.com/. Article submission can be done manually or using software.

Before I go further, just note that doing a good keyword research is significant & beneficial before we kick off any article submission, and the content of our articles does make a difference.

Usually we write articles based on Low-competition keywords, and after submitting them to article directories, the keyword rich articles would easily get top rankings in the search engines, people read the articles when they do searches and the affiliate links would be clicked. If the content is somewhat related to the affiliate products, then sales conversion is naturally the expected result.

However, it would really be helpful to find a tool that can help you with the process of article writing itself. See, even if you wanted to outsource, you need to be able to come up with certain parameters and criteria for the different writers to write for you. You need to have an idea of what you want... Wouldn't it be a breeze if you had a software that would handle all that and help you generate original articles within short timeframes?

If you're serious about generating TARGETED WEB TRAFFIC, then you need to check this out and include it in your marketing arsenal.

http://HomelySuccess.com/articlemarketing


Here's what Mike Filsaime has to say about this:

"It does the research for you for virtually any topic that you'll ever want to write an article about and practically writes the entire thing for you too! And the articles are unique and high quality instead of being a bunch of mumbo jumbo like most previous article software tools have produced. It's a great tool to have in your arsenal ... because of its shear power to create articles in just a matter of minutes. You can watch a couple of demo videos at the sales page to get a better idea of what it does and how you and your current and future customers and subscribers can benefit from this incredible new tool."

Keyword Selection...

This is what I use most often to help me with
one of the first and common web traffic generation tasks...

Keyword Selection: http://nichebotclassic.com

If you have other tools and sites to share, feel free to share it here...
Your thoughts are priceless!