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Tuesday

Do we need to follow online trends?

Online trends move very quickly... Many marketers try to predict and set trends in order to weed out their competition and scare you into buying their stuff - the common hidden agenda in most cases. So, be very careful. Listen with a clear mind.


Why listen when in most cases, the predictions are geared towards emptying our pockets? Because some trends will impact the way we do business, whether we like it or not.

As in Las Vegas, buildings go up as fast as they go down... Constant Change is the time tested formula to attract most people. The lightings, the music, the height of the ceilings... all these little details play a part in bringing in the big time gamblers and customers and making them stay longer in the casinos and hotels... If the little things are not handled correctly, the whales and the high rollers would not stay longer, which would lead to less money-making opportunities or revenues for the casinos and hotels...

The landscapes online are also consistently changing... Virtual estates are built offering ever-changing virtual reality. To be ahead of such trends would definitely be an advantage.

The past weeks have seen an increasing number of income opportunities being offered online... Sales, gifts and bonuses, all the time-tested marketing strategies we're familiar with offline are also flooding the inbox gates. Think you're the only one having a spam problem? LOL!

New stuff are mostly old stuff repackaged in most cases, which includes software.... Creativity is key. Yet, some new things even though they are based on ideas that have long been thought of, could prove to be very useful. Let me give you an example... when we watch TV shows like the CSI, we see how the criminal investigators enhance the blurred images using a computer software to pinpoint the culprit. Do you think the software really exists? Yes, it's fictional... It might become fact even as I'm writing this... Is it useful? You bet!


So, do follow the trends to see whether you need to tweak your marketing as time goes on... But beware of trend setters who are merely trying to scare you into fulfilling their hidden agenda of emptying your pockets. Even top marketers are doing that... it's nothing new. When in doubt, it won't hurt to just don't take action.

Now, you need not empty your pockets to follow the trend. Be aware of this and learn to follow trends from the sidelines. Ask around. Do some research. Visit the library or bookstores. Become wiser! Many things in life are actually free. It's the people who make it different.

Being greedy is the downfall of most people who fail online... Scammers and good marketers know this, so it's high time you realise this too. Take this to heart and you'll soon become wiser, and when you're wiser, you'll start to make money and be in profit... Why? You'll suddenly discover that your spending power has increased with wisdom =)

Cheers!