When entering your heading for your ad, you need to keep in mind what your target market is looking for. Learn from ads that make you want to take action with credit card in hand, and write them down so that you'll be able to emulate them better.
Like what I've mentioned before in one of my past posts, driving traffic is the easy part. You'll need a way to channel targeted traffic to become people who will know what you're marketing, appreciate and see the relevance of what you're offering, and become your repeat customers, affiliate business partners... or even friends... at the end of the day.
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