Have you heard of ClickBank? I see the affiliate links all over the Internet. Now, why do people buy infoproducts when they could have done their own research in a local library or online?
When you visit a shopping mall, there may be many shops selling similar things. What do you do? Do you do a lot of window shopping? Do you already know what to get? Do you see signboards leading to certain shops, restaurants etc.? Do you get to somehow access some marketing materials like discount coupons and attractive brochures leading you to some shops...? Do you get attracted to Sales like Year-End Sales of more than 50% in discounts?
It's the same online. As long as you can somehow reach out to people, you have the potential to make money online, especially so if you can provide some form of value-adding.
Why do people buy infoproducts online?
If you can answer this question, you're on your way to effectively market any infoproduct. All marketing strategies will come from answering this question.
Yes, this is the Key: To Know Your Target Market and Their Motivation to Buy.
People who get infoproducts are basically looking for Instant, Effective, Focused and Convenient Solutions to the problems they are facing. Can they find their answers in a local bookstore or library? In most cases, YES!
Now, the problem most buyers of infoproducts now face would be the overloading of information online. Which infoproduct is most suitable? Which one is value for money? Can you help them? Will they take you seriously?
If they don't see you as a familiar, serious and trustworthy solution provider, they would most probably get the same infoproduct from someone else. Branding is thus quite crucial if you're looking for long term success online. That's where getting your own domains and hosting them come into the picture...
There are truly many ways of marketing. You can find ClickBank Marketplace full of ways of marketing. They seem as plentiful as what you can find on the Internet. Now, basically, if you focus on growing your business, and as long as it's a bona fide one, there's no way to fail!
If you fail, ask yourself... What have I done? And as long as you're honest with yourself and stop your blaming game, you'll succeed =)
Remember this key and use it to open the Internet Treasure Chest =)